The Startup Way

By Eric Ries

How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term Growth

“The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.” Beth Comstock

Vice Chair, GE

“The Startup Way applies equally effectively to governments and nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern organization, read this compelling book.” Gavin Newsom

Lieutenant Governor of California

About the book

Entrepreneur and founder of the Lean Startup movement, Eric Ries, reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts.

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What defines a modern company?

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Bonus Materials:
The lessons don’t stop at the
last page.

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more content.

Codes available in the initial printing of the hardcover edition of The Startup Way.

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“The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.”
Tim O’Reilly, CEO O’Reilly Media

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup.

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“The Startup Way presents a new vision for what a modern company can, and should, look like.”
Reshma Saujani, Founder Girls Who Code
“I've researched what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that.”
Clay Christensen, Professor, Harvard Business
“Eric has done it again! If your company isn't adapting to The Startup Way, it's failing.”
Alexis Ohanian, Co-founder of Reddit