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How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term Growth
"In this sequel to The Lean Startup, Eric Ries turns the tables, showing bureaucratic Fortune 500 companies how they can rekindle their own growth with startup-like tactics." Fortune MagazineFavorite Business Books of the Year
"Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth." Steve CaseFormer Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave
Entrepreneur and founder of the Lean Startup movement, Eric Ries, reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts.
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“The Startup Way presents a new vision for what a modern company can, and should, look like.”
See what the media has to say about entrepreneurial management.
The Lean Startup is a movement that is transforming how new products are built and launched.
“The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.”
“I've researched what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that.”
“Eric has done it again! If your company isn't adapting to The Startup Way, it's failing.”